Case Studies

We used the popular TikTok creators to take part in the #MSPchallenge focused around changing outfits and customising your moviestar.

We partnered with top TikTok creators to execute a TikTok activation for Cleo. The creator’s made engaging and entertaining videos related to money which was posted in two parts. The first video was posted on their page and the second one on @meetcleo.

We emphasised the competitive aspect and used the TOV “this game is ending friendships” to get people playing the game.

We partnered with popular lifestyle and relationship influencers for the campaign to get a buzz going around Hily.

We used top UK and US influencers with a large female audience to promote the game. We used the tone of voice of “play this game if you miss the show” and saw amazing results!