If you’re looking to promote your brand or app, influencer marketing can be a real game-changer. However, choosing the right influencer can be tricky, especially if you’re just starting out. In this blog, we’ll discuss the best ways to find the perfect influencers for your brand.
Know Your Target Audience
First things first, you need to know what who your target audience are. What kind of people are you trying to reach? What do they like? What’s their demographic? What are their values? Once you have a clear idea of who your target audience is you can start looking for influencers that appeal to them.
Find Relevant Influencers
Next, you need to find creators and influencers who are relevant to your brand. This means looking for people who are already talking about topics related to your brand or app. Instagram, TikTok and YouTube are great places to start! When searching for relevant influencers, make sure to look at their content, engagement rate, and follower count before reaching out.
Micro Vs. Macro Influencers
When it comes to influencer marketing, you might have already hear the terms ‘micro’ and ‘macro’ influencers being thrown around. Micro influencers are creators with smaller followings of between 1000 and100,000 followers. They’re often seen as more relatable and trustworthy to their followers. Macro influencers are those who have followings over 100,000followers and are usually celebrities, social media stars or industry experts. They have a wider reach but may have a less engaged following.
So, which should you choose for your brand? This really depends on your goals and budget. If you’re looking to reach a larger audience quickly, then choosing a macro influencer might be the way to go. To find authentic engagement and a niche audience, micro influencers may be a better fit.
Authenticity is Key
It’s important to work with authentic influencers without fake followers. You should therefore check their authenticity including their engagement rate, comments, and likes to get a sense of how authentic their following is. If they have a lot of followers but low engagement, there could be an issue.
Review Their Portfolio
Before reaching out to an influencer, you should take your time to review their portfolio. Look at their previous collaborations and campaigns to get a sense of their work and figure out if their values align with yours. Are they able to communicate your message in an effective way? Looking at their portfolio can give you a better understanding of what they can bring to the table.
Negotiate The Partnership
Once you’ve found the best influencer to promote your brand, make sure you’re clear on the terms and expectations before signing any contracts. Will the influencer be creating content or simply sharing your product on their platform? What are the deadlines? By being clear on all these details, you can avoid any confusion or misunderstandings later on.
Promote Your Business With Yoke Network
At Yoke Network, we specialise in helping businesses find the perfect influencers for their brand on TikTok. Our platform makes it easy to search for influencers by audience, category and location. We also provide detailed analytics on your campaigns to help you measure success. Get in touch with us today to start promoting your business or app.