Keep updated with the latest developments, best practices, and insider information about TikTok, vertical video UGC, and influencer marketing.
Exploring the advertising success of American Express and the marketing methods they have used to become one of the most famous credit companies globally.
How to Rebrand in 2024? This is a case study of how we helped rebrand a game through our Ad campaign with them.
We're highlighting how you can achieve Gaming Ad Campaign Success! The power of an effective gaming campaign is seen through the following: The average revenue per user (ARPU) in the in-game advertising market was expected to hit US$8.67 by New Years Day. TikTok has cemented its status as a critical channel for mobile gaming advertisers Let’s walk through this Yoke X SuperPlay case study. We tested a new strategy!
As a creator on TikTok, it is crucial that you are authentic in order to grow a strong and engaged follower base ! We'll be discussing what it means for your content to be 'Authentic' and how UGC content thrives when a product is promoted authentically.
TikTok now has an e-commerce service. It allows merchants and creators to exhibit and sell things for the TikTok community to discover and purchase from within the app.
Halloween isn’t just an opportunity to give yourself the excuse to eat sweets and dress up as your favourite villain or monster, it's an opportunity to capitalise on your marketing efforts!Here at Yoke we understand the importance of capitalising on key retail dates across the year, and with the arrival of Q4.. halloween provides gaming brands the perfect chance to scare off their competitors this october! But don't be fooled, stats show gaming consumers care about this date, on Twitch we saw that ‘On the day of Halloween alone there were 3,263,346 hours streamed.’ with the viewership of the horror genre increasing ‘a whopping 38.763%’ from September to October in 2021. (according to Gamesight )So don't worry, we've got you covered this halloween , in this blog we’ll show you the perfect marketing strategies to implement this month!
This week's blog presents the top 3 marketing strategies for Black Friday on TikTok 2023. Prepare to boost your campaigns! With Black Friday arriving on the 24th of November, now is the time for gaming businesses to start implementing the best marketing strategies to maximise this lucrative period in the year.
TikTok places a high value on sound. TikTok has stated that sound is critical to the TikTok experiene as nearly 90% of TikTok users believe that sound is important to the TikTok experience and more than 70% would view TikTok advertising with audio. With that being said, In this Blog I'll show you how to maximise the sound to get the most out of your TikTok experience.
There are many things that go into getting the best reach and engagement on your TikTok videos. One of which is the time you post. In this article, we’ll discuss why it matters when you post, and when you can find the best posting time for your brand.
What is TikTok wrapped 2023? This is a summary which allows users to see their activity on the app across the course of the year. Here we'll discuss how to access it what information you have access to.
In this blog I'll explain how Yoke uses both Evergreen and Trending content Strategies when producing our creative services for Gaming Clients. This will include relevant case studies as well showing you the creative levers we have used to do this.
User-generated content (UGC) has transformed the way creators connect with their audiences and magnify marketing efforts in the digital age. Encouraging followers to make UGC videos not only increases engagement and brand loyalty, but it also develops genuine connections. In this blog article, we'll show brands wanting to work with us the practical techniques our creators to us inspire their audiences and leverage the power of UGC videos. Brands may take their UGC marketing initiatives to new heights with the help of Yoke Network.
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