TikTok has fast become a popular social media app among Gen Z and Millenials. It started as an obscure karaoke app and has risen to the top free entertainment app in the Apple Store.
With over 500 million users, it’s easy to get lost among the crowd. But there are some ways that you can use the unique TikTok algorithm to become famous.
Build a Good Bio
Your bio is the first chance you get to introduce yourself and your brand to your potential followers. This also means you don’t need to introduce yourself in every video you make saving you more time for high-quality content. You can create a good bio in a few easy steps:
• Stick to something short and sweet that describes your account or brand. Boil down exactly what you want people to know before they decide to follow you.
• Add emojis to emphasize your personality without taking up too much space.
• Add a CTA if necessary. This could be a link to your shop, your YouTube channel, or blog.
• Don’t exceed the character limit. You get 80 characters to make a good impression – use them wisely.
Consistently Post High-Quality Content
As with most other social media platforms, posting consistently is key to getting more views and followers. The sweet spot is posting around once per day. Although it may seem like a lot, you really can’t post too much when it comes to TikTok.
With TikTok, more is always more.
This doesn’t mean that posting a load of random junk content will get you noticed. Your content must be high-quality and engaging. Always.
If you’re posting longer form content, you can get away with posting less often. However, it’s important to have a content strategy in place and stick to it to ensure your followers get what they want.
Find Your Niche
Rather than trying to please everyone with your TikTok videos, finding a niche and sticking with it is a more realistic way to become TikTok famous. Think about the kind of followers you want and make videos that appeal to them.
Whether you’re a brand looking to reach more of your audience or you’re a solo TikTok-er wanting that influencer status, sticking to 2 or 3 things that interest you can help you become more successful.
Create Disruptive Content
When it comes to creating content, you need to unleash your wild side to get views and followers. Out-of-the-box, original content in a range of niches get the most traction.
Using news stories and events happening in the world is a great way of getting original content out there. Don’t post exactly what others are posting, but you can use videos as inspiration to create something brand new for your niche.
Piggyback on Trends & Influencers
Although creating original content is important, taking advantage of trends can help you get seen quicker. Browse the trending sounds, filters, and topics on TikTok and join in on the fun.
It’s also a great idea to engage in influencer marketing. You can strike partnerships with TikTok creators who have a high follower count. By doing this, you can climb the popularity charts super quick. Collaborating with creators can help you grow your brand and your following easily.
Invest in Advertising
If you’re in a hurry to reach influencer status, paid ads on TikTok may be your way to the top. However, it’s important to note that TikTok advertising hasn’t been explored or exploited as much as Facebook, Instagram or YouTube ads. This isn’t necessarily a bad thing, as there may not be as many brands fighting for the audience’s attention just yet.
The most important tip for becoming TikTok famous is simply embracing who you are. Your audience will love you for being your authentic self. Share your thoughts, opinions, stories, and style and your audience will appreciate that you’re real and genuine.
TikTok is a great platform for sharing your views on certain topics, so don’t be afraid of communicating your point of view. Some may agree and some disagree, but most will respect your courage for going against the grain.