This blog post provides tips and strategies on how to become a TikTok influencer. TikTok is a popular social media platform and many are looking to gain a large following and become viral. The post explains that being a TikTok influencer can earn you money by working with brands and it takes a lot of hard work. This article also explains the TikTok algorithm and how it displays videos to users based on their interests. Tips on becoming a TikTok influencer include finding a creator network, knowing your target audience, following trends, being creative, and using the built-in analytic tools.
How YOU can become the next TikTok star
We don’t need to tell you that TikTok is undeniably the hottest social media platform in the world right now. Rising to immense popularity during the 2020 lockdown people discovered TikTok was a fun and creative outlet for their energy. With the rise of new social media platforms comes a wave of fresh influencers, some of which have become household names such as Khaby Lame and the D’Amelio’s. But how do you become one of these TikTok creators?
What Are TikTok Influencers?
Like The Beatles were to music, TikTok influencers are the stars of this brand-new medium. Their accounts have hundreds of thousands or even millions of followers, and because of this, they create viral videos at an incredible rate.
Nowadays being a TikTok influencer can now even earn you money. Brands love working with TikTok influencers as it puts their products in front of not only an enormous pool of potential customers but a valuable one. For any aspiring creator, it may seem like easy money, however, growing your TikTok account to influencer status takes a lot of hard work. TikTok viewers are constantly looking for someone new who posts original content to inspire them, make them laugh or make them think.
Once you have found your niche, there’s one big thing you need to consider to get your videos viral: the algorithm.
The TikTok Algorithm
The TikTok algorithm is a complex system that’s designed to display videos to users based on what it believes to be of high interest to that user. The algorithm is based on multiple factors, including:
- User activity - the more engagements and views a TikTok video has, the more likely it will be served to a larger audience.
- The video subject - the subject and style of your video determines who the video is shown to based on videos users have previously interacted with.
- Sounds - When a TikTok video uses a trending sound, the algorithm will use this to categorise the video and serve it to relevant audiences.
Unlike other algorithms, such as Instagram feed photos, the TikTok algorithm doesn’t factor in your follower count as strongly. Therefore, every time you post a new video, this is a brand-new chance to reach new audiences!
Tips on Becoming a TikTok Influencer
Find a Creator Network
Creator networks and agencies help to boost your online presence on TikTok and can monetise your TikTok account. By joining a creator network, you can find your feet in the world of content creators and earn as much as you want without any limits. Agencies like Yoke Network can help you discover the latest apps and products that your followers will love whilst also earning you money. Influencer marketing networks are the perfect mix of creativity and data to help you scale your account most effectively.
Know Your Target Audience
The TikTok algorithm relies heavily on user-based factors. For example, their device, language preferences, most interreacted videos and the time they’re usually active on the app. By brushing up on your knowledge of your audience by using the built-in analytic tools you can use this knowledge to target videos better.
Borrow Your Ideas
Study other social media platforms and take note of popular content. Looking at Instagram, Facebook or YouTube can help you obtain ideas and identify trending topics to turn into TikTok videos. Apps such as Astro Future have been able to successfully execute this through Yoke, combined with other expertise this resulted in an organic uplift of over 120%!
Incorporating trends is a great way to take advantage of the research done by another TikTok influencer. You can find trending videos using TikTok’s search or from your For You page, just make sure to add your unique twist. However, do be cautious of relying on trends, you still want to create unique evergreen content that is true to you.
Although following trends can help you gain views and followers, creating original and creative content for your following will keep your audience engaged and builds a loyal community. Making your content stand out from the crowd can be hard, but by putting in the work, your posts can pique the interest of many more users.
Optimise Your Profile
Having a polished-looking TikTok profile with concise text and a professional-looking photo can encourage users to scroll through your videos. Experiment with different call-to-actions in your profile to encourage people to follow.
Publish Quality Content
If your content is of great quality and entertaining, it’s guaranteed to reach a larger audience. Take time to elevate your content game and experiment with what content works for your brand.
Keep Within TikTok Guidelines
TikTok content goes through filtering technology that identifies and flags potential policy violations (such as sexually explicit or violent content). If TikTok deems your content to be in breach of their guidelines, the video could be removed and with multiple violations, you could be banned. Making sure you’re within the guidelines means you can continue to provide your followers with your content. So do make sure to read up on these policies as it may differ from other platforms you may have used.
Now It’s Your Turn
Becoming the next TikTok sensation is within reach for anyone who is willing to consistently put in the time and effort to create engaging content. Keep experimenting, stay true to yourself, and most importantly, have fun – and you too can become a star.So get out there and start creating!