Alarmy goes beyond the ordinary alarm clock app, offering a range of features such as wake-up challenges designed to enhance mornings. We were tasked with acquiring new users and helping them to start their mornings right by preventing alarm snoozing! Doing so at the lowest CPI would ensure sustainable returns for the client and deliver value to the maximum number of users!
Entering this campaign, it was expected that weekends would result in a CPI above Alarmy’s target. We implemented a daybreak to avoid boosting on Saturday - Sunday and for the first 3 Mondays of the campaign, we saw a significantly higher CPI...
We extended this daybreak by a few hours to achieve a CPI -60% below our target on the 4th Monday, ensuring we exceed targets by at least -50% or more through the remaining duration!
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