What is the difference between Evergreen and Trending content strategies?

Louie Adedeji
min Read
Key Takeways

 Explains what 'Evergreen' and 'Trending' content strategies are.

Discusses 'Creative Levers' and how Yoke uses them in their creative.

Provides successful case studies, which show how we've implemented the content strategies in previous campaigns.

In this blog I'll explain how Yoke uses both Evergreen and Trending content Strategies when producing our creative services for Gaming Clients. This will include relevant case studies as well showing you the creative levers we have used to do this.

What is an Evergreen content strategy?

This is a content strategy which is able to run during any period of the year as it has low content fatigue. Whilst it may not achieve quick traffic spikes, it has consistent messaging and structure. Lastly, an Evergreen strategy has a high scaled spend.

What is a Trending content strategy?

This content strategy takes advantage of trends and current topics so it is run for short periods of time. This means it has high content fatigue therefore, it normally has a lower scaled spend.

Omada Case Study

We’ve provided creative services for Omada, a gaming sports app. We ran an advertisement which took advantage of a (then) popular football goal scored by Kevin De Bruyne. By utilising that strategy we were able to provide great success to the app; driving 1,000+ installs and attaining a 15.53% post install event rate.

Gameloft Case Study

We've also provided success through Evergreen strategy for Gameloft, a mobile game app. We ran advertisements which used lifestyle and skit/comedy creators as these are two forms of content that are always in trend. This meant we could run the advertisements for a longer period of time which also brought us success! We managed 7,000+ installs as well as  +762 App store ranking (ios) US games.

Creative Levers?

Lastly, we’ll show you the three type of creative levers we implement into our creative strategies.


-This can be from app features, Value proposition, app screenshots, creator type or a Call-To-Action (CTA). 


-The Duration of the Ad, a 3 second hook,  the total of clips used in the Ad and the actual creative structure.


-Audio Genre & Sound and the pacing of the audio.

Level up your Gaming creative with Yoke

Before you go, check out Yoke Studios: Self-serve User Generated Content (UGC) from our creator network to unlock scalable growth, with 100% usage rights: studios.yokenetwork.com

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