There are many things that go into getting the best reach and engagement on your TikTok videos. One of which is the time you post. In this article, we’ll discuss why it matters when you post, and when you can find the best posting time for your brand.
Does The Time You Post on TikTok Matter?
In a nutshell, yes. Optimising the time that you post your content will increase the chances of your post getting good engagement and maybe even becoming a TikTok influencer.
The For You page shows you videos based on specific criteria such as likes, comments and shares as well as the topic of the video. The videos that you are shown are based on videos you’ve previously interacted with and watched. The timing of your post will also increase your chances of appearing on the For You page.
However, timing isn’t everything, and you still need to create high-quality content in order to be seen. The timing just helps a little.
So, When Is the Best Time to Post?
Unfortunately, there isn’t a one-size-fits-all answer when it comes to the time you post on TikTok. Things that could affect the best time to post includes:
• The location of your audience
• The times your audience is awake
• The day of the week
It’s always worth experimenting with posting times to see what works for your audience, but as a guideline, here’s what we know about the best times to post per day based on 100,000 posts:
• Monday – 6am, 10am, 10pm
• Tuesday – 2am, 4am, 9am
• Wednesday – 7am, 8am, 11pm
• Thursday – 9am, 12am, 7pm
• Friday – 5am, 1pm, 3pm
• Saturday – 11am, 7pm, 8pm
• Sunday – 7am, 8am, 4pm
Finding out where your audience is located and who they are can help you determine the best times to post. For example, if you’re targeting your videos towards university students in big cities, the times they are most active may be different to those who work 9-5 with kids in small towns.
Also, if your audience is located in a different time zone, you may want to consider this when posting. You don’t want to miss vital timings!
Unfortunately, TikTok doesn’t currently have any scheduling functionality, so being on the ball with posting times is important. Setting alarms and reminders can help.
Tips For Finding the Best Posting Time on TikTok
Find Your Audience’s Location
You may be surprised to know your followers are located somewhere in a different time zone. But finding out earlier can mean you can optimise your posting times and get maximum engagement.
TikTok has an analytics feature which allows you to see details on your followers such as their location and even their gender. To view this information, you’ll need to upgrade your account to a business account.
Check When Your Followers Are Most Active
You can monitor your followers’ activity on TikTok using the analytics feature. You can see the hours and days that your audience is most active which you can take advantage of when posting.
Go to your follower’s tab to find data on the particular time your followers were active on any day of the week as well as the number of followers. By keeping track of when your followers are active, you can schedule content around the most active times.
You will need to continuously monitor the activity times, as this can change due to a number of factors.
Analyse Your High-Performing Content
Check your best-performing content for details on when it was posted. It may even be helpful to create a spreadsheet with your best content with metrics like the day and time of posting, the title, the hashtags, the views, shares, reach, audience territory etc. and you may even start to see patterns.
For example, if you notice 3 of your best-performing pieces of content were posted on Thursdays at 9am, then this may be a sweet spot for posting.
Watch Competitors Closely
You can learn a lot by watching what your competitors are doing. Find competitors that have your target audience and monitor their posting patterns. Track their engagement (you can even create another spreadsheet) to see any patterns that you can mimic to try and steal some of the limelight.
Try and test different methods to find what works best for your brand.