We don’t need to tell you that TikTok is by far the hottest social media platform in the world right now. TikTok rose to popularity during the lockdown in 2020 when more and more people discovered there was a fun and creative outlet for their energy.
We don’t need to tell you that TikTok is by far the hottest social media platform in the world right now. TikTok rose to popularity during the lockdown in 2020 when more and more people discovered there was a fun and creative outlet for their energy. With the rise of new social media platforms comes a wave of brand-new influencers with some becoming household names like Addison Rae and Dixie D’Amelio. But how do you become a TikTok influencer and creator?
What Are TikTok Influencers?
TikTok influencers are the stars of the social media platform. Their accounts have hundreds of thousands or even millions of followers, and because of this, they can churn out viral videos like the wind.
Being a TikTok influencer can now even earn you money. Brands love working with TikTok influencers as it puts their products in front of thousands of potential customers. All an influencer has to do when working with a brand is put out sponsored posts or mention their product in videos or push affiliate links for their followers to buy which earns the influencer a commission in return. Sounds pretty great, right?!
However, growing your TikTok account to influencer level takes a lot of hard work, dedication, and creativity. TikTok users are constantly looking for someone knew who posts original content to inspire them, make them laugh, make them think, or to give them information.
When you’ve decided you want to grow your TikTok account and have found your niche on the app, there’s one thing you need to take into consideration before you start creating your own viral videos: the algorithm.
The TikTok Algorithm
The TikTok algorithm is a complex system that’s designed to display videos to users based on what it believes to be of high interest to that user. The algorithm is based on multiple factors, these are:
• User activity - the more engagements and views a TikTok video has, the more likely it will be served to a larger audience
• The video subject - the subject of your video determines who the video is shown to based on videos users have previously interacted with
• Sounds - When a TikTok video uses a trending sound, the algorithm will use this to categorise the video and serve it to relevant audiences
Unlike other algorithms, such as Instagram, the TikTok algorithm doesn’t consider your follower count or whether you’ve had previously high-performing videos. Therefore, every time you post a new video, this is a brand-new chance to reach new audiences!
Tips on Becoming a TikTok Influencer
Find a Creator Network
Creator networks and agencies help to boost your online presence on TikTok and can monetise your TikTok account. By joining a creator network, you can find your feet in the world of social media influencing and earn as much as you want without any limits. Agencies like Yoke Network can help you discover the latest apps and products that your followers will love that will earn you money as they download or purchase. TikTok influencer marketing networks are the perfect mix of creativity and data to help you scale your account in the most effective way.
Know Your Target Audience
The TikTok algorithm relies heavily on user-based factors. For example, their device, language preferences, most interreacted videos and the time they’re usually active on the app. By brushing up on your knowledge of your audience by using the built-in analytics tool you can use this knowledge to target videos better.
Borrow Your Ideas
Study other social media platforms and take note of popular content. Looking at Instagram or Facebook can help you obtain ideas, identify trending topics, turn articles into TikTok videos and more.
It goes without saying that jumping on trends is a great way to take advantage of the research done by another TikTok influencer. You can find trending videos using TikTok’s search and put your own twist on the trend!
Although following trends can help you gain views and followers, creating original and creative content for your following will keep your audience engaged and will promote interactions and shares which will boost your profile. Making your content stand out from the crows can be hard, but with a lot of hard work and creativity, your posts can pique the interest of many more users.
Optimise Your Profile
Having a polished-looking TikTok profile with concise descriptions and a professional-looking photo can encourage users to scroll through your videos. Experiment with different CTAs in your profile to encourage people to follow.
Publish Quality Content
If your content is of great quality and generally entertaining, it’s guaranteed to reach a larger audience. Take time to elevate your content game and experiment with what content works for your brand.
Keep Within TikTok Guidelines
TikTok content goes through technology that identifies and flags potential policy violations (like adult nudity and violent content). If TikTok deems your content to be in breach of their guidelines, the video could be removed and with multiple breaches, you could be banned. Making sure you’re within the guidelines means you can continue to provide your followers with your content.