The brief

Nutrition Coach, an app where users can easily monitor food nutrients and calorie consumption, came to Yoke Network for help targeting young people who are looking to understand and improve their diet.

Their team wanted to SCALE GLOBALLY and reach new users to increase app store ranking. That’s where we came in - with the aim to TARGET GEN-Z ON TIKTOK using influencer marketing.

What we did

We launched the app on our influencer network, targeting TikTok influencers from both the UK and the US to help promote this app, using our internally carefully created strategy, mixing lifestyle and fitness verticals.

The influencers created content demonstrating how they used the Nutrition Coach app in their own lives, helping the audience understand the potential benefits, and encouraging them to download it.

We stayed native to TikTok content, and over 9 months, we saw some incredible results

How it went

With creators like AdamPukesOnHaters and Calzy on board (with 2 million followers and 400,000 followers on TikTok), we achieved over 5 million views over the 9 months, resulting in 1.4 million total installs.

Not only this, but we also increased daily installs by 47% over this period, and decreased the CPI by 68% too.

Oh, and the biggest success? Nutrition Coach reached the #1 spot on the App Store for Health & Fitness apps in the UK.

See how we could help your app by dropping us a message at hello@yokenetwork.com.

“Thanks brother for the video”

@poutoa16

“Saviour”

@morleyjackson

“Cheers bro im trying to gain weight and its helping me a lot”

@iamagod

What Our Clients Say

"I knew influencers would be a good way to advertise and Yoke were the perfect platform to help us scale. And guess what? We've been on top of the app charts thanks to them - going from an unknown app to Top 5 in many different countries in only a few weeks. Thank you, Yoke!"

Jacquelin de Maillé
Luni/Nutrition Coach

"I knew influencers would be a good way to advertise and Yoke were the perfect platform to help us scale. And guess what? We've been on top of the app charts thanks to them - going from an unknown app to Top 5 in many different countries in only a few weeks. Thank you, Yoke!"

Jacquelin de Maillé
Luni/Nutrition Coach

"I knew influencers would be a good way to advertise and Yoke were the perfect platform to help us scale. And guess what? We've been on top of the app charts thanks to them - going from an unknown app to Top 5 in many different countries in only a few weeks. Thank you, Yoke!"

Jacquelin de Maillé
Luni/Nutrition Coach

"I knew influencers would be a good way to advertise and Yoke were the perfect platform to help us scale. And guess what? We've been on top of the app charts thanks to them - going from an unknown app to Top 5 in many different countries in only a few weeks. Thank you, Yoke!"

Jacquelin de Maillé
Luni/Nutrition Coach

"I knew influencers would be a good way to advertise and Yoke were the perfect platform to help us scale. And guess what? We've been on top of the app charts thanks to them - going from an unknown app to Top 5 in many different countries in only a few weeks. Thank you, Yoke!"

Jacquelin de Maillé
Luni/Nutrition Coach

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