Superplay⚡

Here were the Deliverables:
60 creatives (20 concepts with 3 variations each)
Focusing on Dice Dreams & Dominos Dreams.

The Core Target Audience

Women, 35+

Perspective
We accounted for historical performance, together with key guidelines and legals.

By doing so we developed the following winning concepts…

‍

Check out our THREE best performing content style!

‍

‍

‍

REVENGE😡

We focused on showcasing a situation where someone who was wronged gets their revenge in a satisfying way.

Tone: We envisioned a captivating and exhilarating scenario, filled with intense emotions and humor.

Baseline:

CPI: $8

GEO: USA

Performance :

CPI: $6.27

GEO: USA

‍

‍

‍

‍ASMR🎤

We focused on emphasising the app's relaxing aspect, and showcase how players can escape from reality when playing the game

Tone: Light-hearted, relaxing,
and storytelling.

Baseline

IPM: 1.29

GEO: USA

Performance

IPM: 3.3

GEO: USA

‍

‍

‍

HUMOUR😂

Crafting funny and entertaining ads that resonate with the audience's sense of humour,  trying to make the brand
more approachable.

Tone: Light-hearted, witty,
and amusing.

Main Message: Convey that your brand has a playful and relatable personality, making it approachable and enjoyable

‍

‍

‍

‍CONCLUSION

Overall, the strategy aims to create diverse ad campaigns
to appeal to different emotions and situations that game players to use the app.

Yoke says 🤓

Building your Gaming campaigns with a well executed strategy can lead to exponential success.

Remember!

• Create a groundbreaking and carefully crafted strategy.
• Showcase your product as the unparalleled solution to your audience's persistent challenges.
• Effortlessly incorporate these illustrations into timeless content to emphasise the essential features of your product.