Why Sound is essential to the TikTok experience

Mustafa Mohamed
21
Jul
23
min Read
Key Takeways

On TikTok, sound carries message. A sound-enhanced video is more engaging and fascinating than a silent video. Sound may assist communicate a video's story, define the tone and make the film more memorable.


On TikTok, sound fosters a sense of community. People are more inclined to watch and interact with a video that has a sound they recognise. This is due to the fact that music may serve as a type of shorthand for a shared experience.


Sound can help TikTok videos stand out. A video with a memorable soundtrack is more likely to be remembered. This is due to the potential of sound to generate strong emotions and memories.

TikTok places a high value on sound. TikTok has stated that sound is critical to the TikTok experiene as nearly 90% of TikTok users believe that sound is important to the TikTok experience and more than 70% would view TikTok advertising with audio. With that being said, In this Blog I'll show you how to maximise the sound to get the most out of your TikTok experience.

Sound conveys meaning

TikTok is a social networking platform that focuses on expression and creativity. Short films of users dancing, lip-syncing, singing or simply being themselves can be shared.

This means sound is vital. A video of someone dancing to music, for example, will be far more interesting if the sound is switched on so that viewers can hear the music and feel the beat.

Sound provides a sense of community on TikTok.

People are more inclined to watch and interact with a video that has a sound they recognise. This is due to the fact that music may act as a type of short-hand shared experience. For example, if you view a video with the sound of a popular song, you may be reminded of a period when you and your friends were listening to that music. This can foster a sense of belonging and connection with other TikTok members. This will assist to make it more memorable. People are more likely to remember a video with a catchy soundtrack. This is because sound has the ability to elicit strong emotions and memories.

Here are some sound-related TikTok tips:

Choose a sound that is appropriate to your video and will aid in communicating the meaning of your material.
Use popular sounds to attract a larger audience.

If you have something unique to give, make your own sound.
Check if the sound is clear and audible.
Make use of sound to foster a sense of community and belonging.
With a catchy sound, you may make your videos more memorable.
You may utilise sound to make fascinating and effective TikTok videos if you follow these suggestions.

How to Make Use of Sound on TikTok

It is simple to use sound on TikTok. When you're making a new video, you'll see a "Sounds" tab at the top of the screen. Select this option to navigate through the available sound library. You may either search for individual sounds or explore by genre.

When you've chosen a sound you'd want to utilise, touch on it to add it to your video. The sound can then be adjusted in volume and length as desired.

If you wish to utilise your own sound, you may submit it to TikTok by hitting the "+" symbol at the bottom of the screen and selecting "Audio."

Sound is an important aspect of the TikTok experience. It contributes to the meaning of videos, fosters a feeling of community and makes them more memorable. If you want to make effective TikTok videos, you must use sound carefully.

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