TikTok now has an e-commerce service. It allows merchants and creators to exhibit and sell things for the TikTok community to discover and purchase from within the app.
Why Brands should use TikTok Shop?
TikTok US will have 33 million buyers this year, having rocketed from 3.5 million buyers in 2023.
Brands should be utilising this growing social commerce space. It allows your consumers to seamlessly acquire your product from their app.
What does TikTok shop Give you?
According to the official TikTok website: TikTok Shop will now deliver shoppable videos and LIVE streams to For You Page (FYP) feeds across the country, as well as provide brands, merchants, and artists with the capabilities to sell directly through shoppable content on the TikTok app.
How Does TikTok Shop help Creators?
It gives creators another way to increase their community base and sell products they love whilst opening extra streams of revenue.
3 Ways to sell on TikTok Shop
Your consumers can watch interactive Live streams where they can browse on the shopping basket icon or click on pinned products.
Buyers can watch creative videos where they have th eoption to press the product link and basket icon.
Within the app, consumers can shop directly from a brand or creator on the product showcase.
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