CASE STUDY

Objective

Help increase popularity of Bazzi’s single “Young and Alive” through a creative and relatable TikTok campaign.

Execution

The creators made TikTok’s using old toys and items from the early 2000s to reference back to their past and evoke a feeling of longing for their childhood.

The old items were incorporated into the videos in creative ways with an aim to resonate with the Gen Z audience. With the Influencers using the hashtag #YoungAndAliveChallenge

Duration
48 Hours
Views
1,500,000+
Total Influencers
5

Warner Music

Warner Music

Objective

Help increase popularity of Bazzi’s single “Young and Alive” through a creative and relatable TikTok campaign.

Execution

The creators made TikTok’s using old toys and items from the early 2000s to reference back to their past and evoke a feeling of longing for their childhood.

The old items were incorporated into the videos in creative ways with an aim to resonate with the Gen Z audience. With the Influencers using the hashtag #YoungAndAliveChallenge

Duration
48 Hours
Views
1,500,000+
Total Influencers
5

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