The photo editing app used by the Gen Z audience to edit photos for their Instagram & TikTok posts.
Airbrush had begun to see diminishing ROI from their Facebook & Snapchat campaigns and were looking to scale their app through Influencers, with the focus of driving installs.
Firstly, we assessed the best fit Influencers in our marketplace based on the millions of data points gathered through our long history of running Influencer related mobile app campaigns. We then got these Influencers to create cool edits and challenges with their audience using their natural tone of voice. The TikTok Influencers promoting Airbrush saw their audience engage with the ad content in deeper ways. Some of the followers began dueting (using the Influencer’s sound on the video) and creating their own version of the ads. Their followers went on to play Airbrush, recording their own TikTok videos and reposting these videos whilst also tagging the Yoke Influencer related to them. That’s User Generated Content, App Store Boosting, Organic Uplift and Tracked Installs all done on a CPI performance basis. And to top it off we even noticed a review in the Appstore that made the team smile. TikTok is a hugely engaging social media platform & through Yoke’s network of TikTok Influencers we can help you to launch campaigns on the platform to reach your goals
We saw Airbrush rocket up the App Store peaking at #19 overall and #4 in the Photo & video category at the heels of the big 3 - Instagram, Snapchat & Youtube.