Mobile game based on the hit TV show. Play your way through your own villa...
To continue to drive user to play the Love Island game even after the show had finished.
We used top UK and US influencers with a large female audience to promote the game. We used the tone of voice of “play this game if you miss the show” and saw amazing results!
The game was popular in UK and US. We helped Fusebox achieve 126% ROAS for the LoveIsland game over a 7 day period.