CASE STUDY

Objective

To develop a long term user acquisition channel for Hotspot Shield with Influencers on TikTok.

By driving installs and free trial sign ups to the VPN service.

Execution

We then got these Influencers to create “how to” videos using Hotspot Shield.

The Influencers then created content in their natural tone of voice about unlocking features on Netflix using the Hotspot Shield.

Highest Overall App Store Rank
#5
Highest Productivity App Store Rank
#1

Hotspot Shield

Hotspot Shield

Objective

To develop a long term user acquisition channel for Hotspot Shield with Influencers on TikTok.

By driving installs and free trial sign ups to the VPN service.

Execution

We then got these Influencers to create “how to” videos using Hotspot Shield.

The Influencers then created content in their natural tone of voice about unlocking features on Netflix using the Hotspot Shield.

Highest Overall App Store Rank
#5
Highest Productivity App Store Rank
#1

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